Church & Dwight Completes Purchase of Avid Health

Church & Dwight Co., Inc. has completed its previously announced acquisition of Avid Health, Inc., a leader in gummy form vitamins and supplements, for $650 million in cash. “The acquisition of Avid’s gummy vitamins business represents a great addition to our existing portfolio and brings to our company a new growth platform in one of the fastest-growing segments of the attractive vitamin/mineral/ supplement (VMS) category,” said James Craigie, chairman and CEO. “It is also consistent with our strategy of strengthening our business by adding number one or number two brands in areas of high growth potential.”
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products under the Arm & Hammer brand name and other well-known trademarks.